AMDP Memo: Saie Beauty


I have evaluated Saie Beauty as a potential investment opportunity for ADMPT. Based on extensive research and analysis, I recommend that AMDP consider investing in SAIE Beauty. Saie Beauty, a clean beauty company, operates with a commitment to social responsibility, environmental sustainability, and profitability. 

 

ADMP Standards 

Before beginning my evaluation of Saie beauty, here is a reminder of ADMP’s standards: 

 

Triple Bottom Line

According to Harvard Business School, “The Triple Bottom Line is a business concept that states firms should commit to measuring their social and environmental impact—in addition to their financial performance—rather than solely focusing on generating profit, or the standard ‘bottom line.’” The concept can be evaluated by looking at the three P’s: profit, people, and the planet. 

  •  Profit (economic responsibility): Business decisions should maximize profits while reducing costs and mitigating risk. 
  • People (social responsibility): Businesses should create value for shareholders and 
  • Planet (environmental responsibility): Firms should aim to make a positive impact on the environment by minimizing their ecological footprint.

 

Corporate Social Responsibility 

As stated on Investopedia, Corporate Social Responsibility  (CSR) is “ a self-regulating business model that helps a company be socially accountable to itself, its stakeholders, and the public.” Companies that adopt CSR usually operate in a socially responsible manner, allowing them to make a positive impact on the world.

 

Social Enterprise 

Social enterprises are businesses that aim to maximize profits while also creating positive social and environmental (Investopedia).

 

Carbon Footprint 

Carbon Footprint refers to the total amount of greenhouse gases that are emitted as a result of a company’s operations, both directly and indirectly. 

 

Company Background

Saie Beauty, a clean beauty brand, was founded in 2019 by Laney Crowell, a former beauty and wellness editor. The fully vegan and cruelty-free company focuses on creating non-toxic, eco-friendly cosmetic productsm while minimizing their carbon footprint through sustainable practices and initiatives. In their own words, “AT SAIE, OUR PRACTICES AND STANDARDS ARE GUIDED BY OUR COMMUNITY AND OUR PLANET.”


Sustainability and Social Responsibility 

Saie’s commitment to environment sustainability and social responsibility aligns with AMDP’s standards. Saie emphasizes the use of eco-friendly packaging in efforts to minimize their carbon footprint.

 

Growth 

Saie has experienced significant growth since their founding in 2019, and is currently sold in major retailers such as Sephora. The company has a unique positioning in the beauty industry, tapping into the growing demand for clean beauty and ethical practices. With the rise of clean beauty, they have gained a loyal customer base and established their place in the market. Saie beauty has received multiple rounds of funding, further fueling their growth and indicating investor confidence in its potential. 

 

Industry Opinions 

 

Recommendation 

Comments

  1. AvosOctober 16, 2024 at 11:29 AM

    Bella, as discussed in class, I would include the memo format to introduce the writing in order for it to flow a bit better. Other than that I believe it is great!

    ReplyDelete

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